A little hug goes a long way.✳Small hugs, softer everyday moments✳A little hug goes a long way.
01 / MEET MABONG
THE SOFT-HEARTED HEDGEHOGA rounded silhouetteA pocket for your feelings
MABONG CHARACTER DESIGN
Hello, I’m MABONG.
Made for a hug, with soft fur instead of spines.
MABONG is a gentle hedgehog who makes room for every feeling. Happy days, difficult days, and everything in between: a little companion who is always ready to listen.
01
Kindness you can feelA rounded shape and soft materials make a warm first impression.
02
A pocket with a storyA place for notes when feelings are hard to put into words.
03
A quietly expressive faceSimple features, peach-colored paws and a warm, natural palette.
SOFT FROM EVERY ANGLE / 360°
Softness, from every angle.
From a rounded back to a little belly pocket. Scroll to explore MABONG from every side.
Soft, textured furA rounded silhouetteA pocket for feelings
These are collaboration proposals. Territory, term, category, channels, design approvals and production conditions are defined in a separate agreement.
06 / LICENSING OPPORTUNITIES
A character to love. An IP to grow together.
Connect MABONG’s design, stories and experiences with your products and channels.
01PRODUCT
Everyday products
Bring MABONG’s colors and expressions to stationery, homeware, fashion accessories and gift packaging.
Character graphics · Packaging · Seasonal collections
02CONTENT
Brand stories
Turn an empathetic voice into social comics, branded content and digital campaigns.
Stories · Messages · Campaign visuals
03EXPERIENCE
Shared experiences
Create spaces to see, touch and meet MABONG at pop-ups, exhibitions, hotels and stores.
These are proposed categories, subject to availability and agreement. Royalties, guarantees, exclusivity and approval conditions are negotiated individually.
07 / COLLABORATION STORIES
Kindness, in different places.
Past collaborations featured in our brand introduction. Across retail spaces, publishing and hospitality.
MABONG spatial design reference
POP-UP / 2023
Hyundai Department Store, D-Cube City
A pop-up combining the participatory Tell MABONG campaign, plush experiences and character stationery.
17–26 February 2023 · Experience meets merchandisePUBLISHING
Munhakdongne
A publishing collaboration for a book about highly sensitive people, connecting a new-cover gift promotion, social comics and a story-sharing event.
Connecting a book’s message with the character’s warmthHOSPITALITY
Walkerhill
MABONG gifts for hotel guests and VIP customers as part of an ESG campaign with Santa Claus.
A thoughtful gift within the guest experience
Historical examples from the supplied brand introduction. They do not imply current or exclusive partnerships.
08 / PRESS & BRAND RESOURCES
Share the story. Spread a little warmth.
From brand introductions to editorial collaboration. Let’s find the right materials for your story.
BRAND IN A FEW WORDS
MABONG is a hedgehog character with soft fur instead of spines. Through a signature belly pocket and little hugs, MABONG tells stories of everyday kindness and making room for every feeling.
Product images and original artwork are supplied after confirming intended use. AI lifestyle scenes are concepts, not testimonials or evidence of outcomes.
09 / BEFORE WE SAY HELLO
Before we begin, a few answers.
01How do product supply and IP licensing differ?+
Product supply covers the sale and distribution of existing products. IP licensing separately defines the right to use MABONG designs and content within agreed products, territories and channels.
02What should I include in an inquiry?+
Tell us about your company and brand, category, markets, sales channels, timing and planned product or campaign. Early-stage concepts are welcome.
03Are licensing fees and minimum quantities fixed?+
Licensing fees and contract terms depend on the agreed scope. Minimum order quantities and manufacturing or supply quotations depend on the product and specifications.
04Can we discuss exclusivity or international markets?+
We review your proposed territory, category and distribution plan. Exclusivity, term, channels and performance conditions require a separate agreement. An inquiry or supply agreement does not automatically grant exclusive rights.
05May I use the website images in products or press coverage?+
These images are provided for introduction and review. Please request the files and usage permissions needed for products, campaigns or publication. We will confirm current assets, specifications, credits and approval conditions.
10 / SAY HELLO
Tell us about your next chapter.
An early idea is a lovely place to start. Let’s explore how MABONG could be part of it.
01 — NOTICE
02 — SHARE
03 — HUG
